Just Right Products UK & Europe Ltd has a game changing and very disruptive product that we have called the What Knot. After 4000 years of rope use, the What Knot radically changes the way anybody can work with rope. The What Knot enables people to use rope that they would never before be able too, unless they learnt the skill of tying knots. Using the What Knot, rope from 3-15mm can be tied and untied in less than 6 seconds. It also works on cloth, chain and electric cable. We wanted suggestions on how to get over a message of safety in a way that is listened to and understood, along with the many benefits to using our product in place of existing ones.